What Chiropractor Lists Can Do For Your Direct Mail Marketing

One of the most effective marketing tools is direct mail. Direct mail whether by the US Postal Service or e-mail ensures that your important information is reaching a targeted audience, an audience that is need of your products and services.

In fact, traditional mail when used in conjunction with email can be some of the most effective ways to market to your chiropractor list. Like any asset, your chiropractor list needs to be constantly updated and refreshed. One way to expand your marketing presence is to expand your chiropractor list.

There are at least four ways that you can use to expand your chiropractor marketing list:

1. Place an email opt-in form on your website.

2. Obtain chiropractor lists from your state chiropractic regulatory agency

3. Rent a list from a marketing list provider

4. Buy a list from a marketing list provider.

Today, most businesses that have a website also offer free reports or newsletters in exchange for customer contact information. To get the best results from your opt-in form, ask for only the information that you need and be sure to place the opt-in form “above the fold” where it can easily be seen by site visitors.

Most states provide a way for you to obtain their chiropractor lists. Some charge a fee and others do not. Depending upon your state, the list may or may not be formatted for generating email blasts or mailing list labels. This may create some work on your part but if you have the time and the right software, this can be an effective way to add to your list.

When you rent a list from a marketing list provider, you can identify the market segment that you’re interested and send the list provider your marketing copy. They will take care of sending your email blast for you.

When you buy a chiropractor list from a marketing list provider, you will receive the list in electronic format. Often times, the list can be emailed to you or sent to you on CD. The marketing list provider will have already formatted the list for you so that it can be used quickly for your email blast or to create mailing labels. You may need the assistance of a third party email service although many marketing list providers also provide this service.

Purchasing a list will provide you with better options than renting a list. When you own your contacts list you can reuse the information as much as you like, fine tune the mailings to a select area and add additional information as necessary. These lists come in an easy to use format that will have you ready for your marketing campaign almost instantly.

You might consider buying a chiropractor list if time is factor. The marketing list provider has done most of the work for you. Also, many marketers may find that buying a list can be a real value. Depending on your product margin and the lifetime value of a customer, winning only a couple of new customers can pay for the list.

Growing your business demands a consistent approach to marketing. Direct mail provides you with the access to potential customers. Marketing is a long-term, relationship-building process. Regular contact with your chiropractor list will grow sales over the long-run.