What Chiropractor Lists Can Do For Your Direct Mail Marketing

One of the most effective marketing tools is direct mail. Direct mail whether by the US Postal Service or e-mail ensures that your important information is reaching a targeted audience, an audience that is need of your products and services.

In fact, traditional mail when used in conjunction with email can be some of the most effective ways to market to your chiropractor list. Like any asset, your chiropractor list needs to be constantly updated and refreshed. One way to expand your marketing presence is to expand your chiropractor list.

There are at least four ways that you can use to expand your chiropractor marketing list:

1. Place an email opt-in form on your website.

2. Obtain chiropractor lists from your state chiropractic regulatory agency

3. Rent a list from a marketing list provider

4. Buy a list from a marketing list provider.

Today, most businesses that have a website also offer free reports or newsletters in exchange for customer contact information. To get the best results from your opt-in form, ask for only the information that you need and be sure to place the opt-in form “above the fold” where it can easily be seen by site visitors.

Most states provide a way for you to obtain their chiropractor lists. Some charge a fee and others do not. Depending upon your state, the list may or may not be formatted for generating email blasts or mailing list labels. This may create some work on your part but if you have the time and the right software, this can be an effective way to add to your list.

When you rent a list from a marketing list provider, you can identify the market segment that you’re interested and send the list provider your marketing copy. They will take care of sending your email blast for you.

When you buy a chiropractor list from a marketing list provider, you will receive the list in electronic format. Often times, the list can be emailed to you or sent to you on CD. The marketing list provider will have already formatted the list for you so that it can be used quickly for your email blast or to create mailing labels. You may need the assistance of a third party email service although many marketing list providers also provide this service.

Purchasing a list will provide you with better options than renting a list. When you own your contacts list you can reuse the information as much as you like, fine tune the mailings to a select area and add additional information as necessary. These lists come in an easy to use format that will have you ready for your marketing campaign almost instantly.

You might consider buying a chiropractor list if time is factor. The marketing list provider has done most of the work for you. Also, many marketers may find that buying a list can be a real value. Depending on your product margin and the lifetime value of a customer, winning only a couple of new customers can pay for the list.

Growing your business demands a consistent approach to marketing. Direct mail provides you with the access to potential customers. Marketing is a long-term, relationship-building process. Regular contact with your chiropractor list will grow sales over the long-run.

Best Practices for Email Marketing

For most business owners, investing on print or television advertisements seem to be too costly. Thus, most of them also try some innovative methods of marketing their products and services. Aside from maintaining websites, business owners are now trying the effectiveness of email marketing. Apparently, email marketing involves maximizing the advantages of email as a way of reaching existing and potential customers. Email could be used to either update existing customers about the company’s newest offers or inviting potential customers to try the company’s services or products.

While email marketing is relatively an easy and convenient way of promoting products and services, there should still be a set of standard guidelines that must be followed in order to get the maximum benefits from this innovative marketing strategy. Certain aspects of this marketing method shall also be closely examined, such as those concerning (a) list development and (b) campaign execution.

List development

For any email marketing effort, building the email list is crucial. In this marketing method, you should also set a segment of buyers, so you would not waste your time promoting to those who would not be interested on what you are saying. In email marketing, one of the most crucial aspects would be the list of targeted email clients. There is a need to increase your email list for you to reach the most number of people in the market. The more effort you devote in expanding your email list, the more potential customers you can have in the long run. In return, this means expanding your business as a whole.

If you are a newbie, you may not have a concrete idea on how you can develop your email list. You have the option to buy or rent email lists that are widely offered these days. In some cases, you can resort to opt-in email lists that refer to those people who are willing to receive promotional emails from your end. These people are often those who have visited your official business website.

Campaign execution

Aside from the email list, you need to ensure that you are also well-equipped in the actual execution of the email marketing campaign. This is important so that the receivers will not treat your message as spam. Below are some easy to follow reminders that you can apply in executing your email marketing campaign.

  • As much as possible, ask for permission. Remember that not all people are fine with receiving unsolicited emails from strangers. Hence, it is always best to ask if the email owner is willing to receive emails or online newsletters; otherwise, they will consider your email as spam.
  • Explain why customers are getting emails from you. In every email you send, make sure you are explaining to the receivers why they are getting promotional emails from your company. In most cases, business owners use the phrase “you are receiving this email since you signed up at our site’s online newsletter.” This could remind them that they have actually allowed you to send updates and newsletters. This is also important so they would not get annoyed seeing your messages in their inbox.
  • Make your messages effective and focused. If an existing or potential customer indicated that they are more interested about your cookware products, you are making a trouble if you will send those updates about your camping gear products. They will most likely consider your email as mere spam, which only wastes your effort.
  • Be familiar with the regulations concerning email marketing. While there could no specific law about email marketing directly, there are certain state and federal regulations when it comes to sending emails. There is the CAN SPAM Act, which is a set of guidelines that all business owners using email marketing should be familiar with. So get the maximum benefits from email marketing by knowing how to do it right.

Direct Mail Marketing for Television Repair Companies

What type of advertising works the best for television repair companies or apliance repair companies? If you own a television repair company what kind of marketing have you been doing and is it working for you now?

It seems that the television repair companies are not doing as well as they have in the past and this might be because television sets are so inexpensive these days. In other words it does not pay to fix your old TV when you can buy a brand new one that just came over on the boat from China and only cost $50.

Nevertheless the television repairman needs to stay in business and make money and therefore he needs new customers all the time. What kind of advertising should a television repair company do? Well, may I recommend direct-mail marketing advertising in those little coupon packages that are sent out that you often get in the mail?

Why you ask? Well because if the direct-mail marketing piece is sent out in a 10 mile radius of the television repair person they will be able to draw from a huge area and perhaps get enough customers to stay in business and generate some worthy word-of-mouth advertising so they can get a steady stream of customers. I certainly hope he will consider all this in 2006.