MLM Relationships – The Key to Network Marketing Success

One of the most important aspects I have discovered to network marketing is the importance of building successful MLM relationships. To understand your prospects (i.e., their motivations, strengths and weaknesses) is to have a strong foothold on the MLM ladder to success with them.

Since ancient times, humans have sought to explain behavior by categorizing personalities into distinct types. Over the years, numerous naming schemes have been proposed for what have now be universally accepted as the four temperaments.

Equivalents for the 4 Personality Types

Hippocrates (370 BC): Choleric, Sanguine, Phlegmatic,Melancholy
Plato (340 BC): Guardian, Artisan, Philosopher, Scientist
Kretschner (1920): Melancholic, Hypomanic, Anesthetic, Hyperasthetic
Sprangler (1930): Religious, Aesthetic, Theoretic, Economic
Fromm (1947): Hoarding, Exploiting, Receptive, Marketing
Psycho-Geometrics (1978): Triangle, Squiggle, Circle, Square
D.E.S.A.: Dominant, Expressive, Solid, Analytical
LEAD Test: Leader, Expressor, Dependable, Analyst
ARRAY (Knaupp): Production, Connection, Status Quo, Harmony
PSI: Controller, Promoter, Supporter, Analyst
Gary Smalley: Lion, Otter, Golden Retriever, Beaver
Biblical Characters: Paul, Peter, Abraham, Moses
Children’s Literature: Rabbit, Tigger, Pooh, Eeyore
Charlie Brown Characters: Lucy, Snoopy, Charlie Brown, Linus
These are just a few examples…the list goes on. Some of these terms are complex and to fully grasp their meaning requires further investigation via dictionary. Although, I must admit the “Winnie the Pooh” references are rather charming. But there is a simpler, more comprehensive method of understanding how to relate to MLM prospects and successfully learn to mentor them in your network marketing business. It’s a method of practicing personality profiling without running the risk of being viewed as politically incorrect.

Paint by numbers–Yellow, Blue, Green and Red

Colors intrigue me. They are visual and easy to understand. Having always been artistically inclined and visually stimulated, this was the first and most important resource I stumbled across when I began building my own home based business and searching for ways to develop successful MLM relationships–a simpler way to determine who I was dealing with. It is without a doubt one of the most useful tools I have found in my quest for success with my network marketing business.

A visual exercise in personality profiles

Draw a line through the middle of a piece of paper vertically from top to bottom. Now draw a line horizontally through the middle from left to right. At the top of the vertical line write the word “open” and at the bottom write “self-contained.” Now at the left center of the paper write “indirect” and at the right put “direct.” In the upper left square write “Yellow–35%” and in the right upper space put “Blue–15%.” In the bottom left square write “Green–35%” and in the bottom right put “Red–15%.” There you have it…a spherically challenged color wheel!

The Yellow Personality (Pooh)

Yellow personalities are open yet indirect with their feelings and make up 35 percent of the population. They are dependable, great listeners, exceptional team players, and are and supportive and nurturing. They are the best at using both sides of their brain. Key words to use when communicating with a Yellow are “team”, “together”, “relationship” and “family.” They are very open with their feelings, but when you ask them a question they don’t volunteer any more information than is required. They enjoy life and hate pushy people or any kind of confrontation.

Their weaknesses are that they are overly sensitive, take things personally, tend to be followers and are not goal-oriented. However, if you take your time and build a strong relationship with them, teach them, and help them, you’ll have a remarkable and very loyal team member that “plays well with others.”

The Blue Personality (Tigger)

Blues personalities are open and direct with their feelings and make up 15 percent of the population. Although they make up a smaller percentage of the population, there are many Blues are drawn to network marketing because they are very fun-loving, high energy, extremely creative individuals. When you ask them a question, they will go on and on, giving you more information than you needed, and in the process probably forgetting what the question was to begin with.

Their weaknesses are that they tend to talk too much, are unorganized and are poor with follow-up (one of the best things you can do for a Blue is to teach them to use an auto-responder). But if you can train them to focus and to follow a system for success you will have one of the hardest working and resourceful team members you could ask for.

The Green Personality (Eyore)

Green personalities make up 35 percent of the population. They are indirect, self-contained, and very pragmatic and logical. They rely on the confirmation of facts and figures before any decision can be made or any action can be taken. They are extremely organized, very good planners and are always accurate, persistent and great on follow-through.

They might, however, sometimes be perceived as being depressed and lonely. They tend to be over-analytical and hard to please, making them slow to begin any project until they have all the information required and it has been graphed, analyzed, dissected and scrutinized to their satisfaction. They hate pushy sales people and need to be allowed to sell themselves on your MLM business opportunity. After they do, their expertise and attention to detail will make them invaluable members of your network marketing team.

The Red Personality (Rabbit)

The Red color personalities make up 15 percent of the population and are very direct, totally self-contained and will not let you see their weaknesses. They are extremely focused, are very intense and like to get straight to the point. They must be in charge at all times and are totally motivated by money and success.

They dislike indecision and have no time for chit chat about family or relationships. When talking to a Red, it is important to stroke their ego, show them respect and let them believe they are in total control of the conversation at all times. Although they are very goal-oriented, they are short tempered, domineering, impatient and un-teachable.

How does all this color-coding relate to life in general?

If your psychologist is Yellow, your publicist is Blue, your accountant is Green and your lawyer is Red you have acquired a perfectly balanced color spectrum and should be able to find the pot of gold at the end of the rainbow. Unfortunately, life is not that simple.

How does all this color-coding relate to you and your MLM business?

For example: Being primarily “Blue”, my business opportunity from home had to be fun, while my “Yellow” tendencies were resolved that my efforts must be helpful to others. The pragmatic “Green” in me demanded knowledge of the skills and tools I needed to succeed, and my lingering bits of “Red” demanded that the whole enterprise had to be enormously profitable and that failure was not an option.

Most of us are a curious rainbow mixture of all of these basic personality hues. Personally, I am 40% Blue, 30% Yellow, 20% Green and 10% Red. But the most important thing here is that my primary color is “Blue.”

I’ve learned to understand my own personality and why I relate to people as I do. But most importantly, I have discovered that successfully running my MLM business isn’t about me–it’s about them! I have learned to listen, and I can now successfully relate to my prospects by really hearing and understanding what they are saying.

All a prospect really wants to know is “can they do this” and “how can I help them.” Now, I have the intellectual and psychological “tools” to attract hard working self-motivated, ambitious people to every level of my business. Since this business is about people and building successful network marketing relationships, what knowledge could possibly be more valuable?

Direct Mail Marketing to get a New Skateboard Park in Town

Business retailers and the public are often against skateboard parks and yet a skateboard park will mean less skateboarders breaking the law and causing problems in shopping centers. It also means less cost and security guards to chase them away. It will also alleviate the cost of police who are often called because of the skateboarders.

Skateboard parks makes sense but it is hard to gain public support and therefore one of the best things skateboard park planners need to do is to send out direct-mail marketing campaigns to the local citizenry and public to explain the new skateboard park proposal.

Additionally, the skateboarders themselves and their parents may volunteer their time to help get an initiative on the ballot, lobby local politicians or even show up at City Hall for the planning commission meeting. With public support a new skateboard park in town is possible and feasible and it will eliminate many problems.

This is why I recommend direct-mail marketing advertising in those little coupon book packages that are sent out to people in various zip codes. If the public within a 15 mile radius gets these little cards explaining the skateboard park, then you will watch your support for the project grow and then your town can finally have a skateboard park.

Direct Sales Marketing Training – How to Sky Rocket Direct Sales Profits by 50% With Two Simple Word

A number of days ago I received a call from a prospective client who had been prospected into a travel business while at the grocery store. Intrigued by the concept and spurred on by her love for travel she quickly enrolled. She did the usual 48 hour follow up with her upline where they 3-wayed a number of people. After a few hours of this they parted ways. Her uplines admonition was to enroll at least 1000 people per year, because come December 31st, of the 1000 she enrolled, only 300 will survive.

One of the Deadliest Mistakes many direct sales consultants and home party business owners make in their business is lack of follow-up! This deadly mistake is tied to misconception that you are not selling, you are just sharing! Direct Sales is the business. Direct Selling, with they key word being selling is the name of the game. Home parties is the avenue by which these sales are made.

When you consider that you lose 10% of your influence every month that you are not in contact with your clients, this is valuable advice indeed! – Renegade Coach

You have all heard this one before, The fortune is in the Follow – Up! I have a good friend, involved in Mary Kay, a formidable direct selling company. She has been driving a Pink Cadillac longer than I care to remember. But this article is certainly not about Pink Cadillacs, plush velvel seats and cruising down the streets on a Saturday night! What is impressive about this soon to be National sales director is how loyal her customers are to her and her direct sales business. Get this, she has a 90% retention rate going on 21 years!

Want to know the secret to her success? I bet you do! Its’ called follow up and follow through! It is called validation, it is called appreciation! And boy is she good at it! Kudos Nancy Sutherland, Mary-Kay Sales Director!

According to Dun and Bradstreet, the single, most important reason for the failure of businesses in America is lack of sales. And, of course, this refers to resales as well as initial sales. So your job as a direct sales consultant is to create and keep a customer.

No matter how massive or how limited your marketing budget, (by The Way this is a nother deadly home party business mistake, not having a marketing budget) you cannot afford to be without this powerful, inexpensive, relationship building tool. We shall call it a thank you letter and/or thank-you card!

Writing thank you cards and noted need not be an overdrawn process. Thank-you it is said, is the mark of an educated individual.

For the price of a stamp, a card and well written let’s say 25-50 words you stand to make a killing!

Sending business thank you notes is an efficient, inexpensive way to:

1). Turn one-time buyers into loyal lifetime customers. It is also a great way to shorten the intervals between purchases! If you struggle to find thank you messages to write in cards just hop onto the internet, you will find may a template!

2). Business thank you cards or letters will increase your customer referrals. Every bit of business referred costs you nothing in advertising or sales commissions. Now how is that for increasing sales by 50% without increasing your marketing budget?

Direct Sales Marketing Success Tip: When you receive referrals, be sure to send a thank you note as well as a gift! What a lovely way to say thank you and evern better promote your home party company products. Just make the gift appropriate to the recipient.

3). For direct sales business, we all know that the summer months tend to be the slowest. Think of your thank you notes and cards as off season marketing. Hallmark, the card company implemented one such method with outstanding results. They sent out some coupons with their thank you messages and boy they had some of the highest grossing sales in the months of June, July and August and get this for Christmas stuff!

4) Seth Godin, well known author and uber marketer says “ideas that spread, win!” How true. Sending a card or a note is so unconventional you are bound to create a buzz. Now this is what we call word of mouth. Direct Mail messages consistently beat all other marketing avenues. Why? Because direct mail pieces have a long shelf life. I may not act upon it now, but how many of you have kept cards and advertorials with the intention of getting to it only to forget. Then one day you are pleasantly surprised to find it and act upon it immediately? Get the edge over your competition and keep your name in front of decision makers eyes and records.

As Mark Sanborn asserts “The ultimate objective of a business is profit. The primary purpose of a business is to create customers. Profitability without customers is an impossibility. Remember too that your business is about R.O.I

Relationships, Outcomes and Improvements.”