Direct Mail – A Friend to the Environment?

When you think about direct mail marketing and direct mailing lists, the first thought that comes to mind is usually anything but green. In this day and age many people are becoming very conscious of the environment and the effect we have on it. A vast majority of those people don’t support direct mail marketing because of the perceived notion that it is bad for the environment. While in the past their concerns might have been justified, the direct marketing list industry has changed immensely in the past few years. The way direct marketing campaigns are executed today is far more environmentally friendly than it has ever been. There are a number of factors that contribute to this change.

The Postal Service has made large contributions to helping make direct mailing campaigns, and mail in general, green. These simple details are important to this issue because direct marketing companies use the Postal Service to distribute their direct mailing campaigns, and the US Postal Service has been scrutinized for its substantial footprint on the environment for years. However they have been working on making that footprint smaller little by little for over 100 years, dating back to 1899 when they first used an electric vehicle to deliver mail. They now have electric-powered delivery vehicles in Manhattan, and even three wheeled electric vehicles dropping off correspondence in California, Arizona, and Florida. They also have made a huge effort to incorporate vehicles that use ethanol, CNG, liquid propane and bio-diesel. They are in the process of testing a hydrogen fuel-cell delivery vehicle that only emits water from the tailpipe. Since 2003 they have reduced the energy intensity of their facilities by 24%. The Postal Service recycled almost 220,000 tons of material in 2010 alone. All of their boxes, envelopes, and even stamps are Cradle to Cradle certified. What this means is that the materials are safe for human health and the environment and they can all be safely composted or recycled. As of now, they are the only shipping company with this certification. The Postal Service reminds us that mail is a renewable resource and it makes sense to recycle. Contrary to popular belief, they have been and remain a shining contributor to the green movement.

Now that the delivery process has been covered, the next portion of this process that needs attention is what exactly the direct marketing companies are doing. They have made a great deal of changes in order to be as ecologically aware and conscious as possible. The following are a few simple guidelines that make a big difference in how much of an effect a direct mailing list company has on the environment.

  • Strategy. Make sure that there is a specific goal in mind and a detailed plan to meet that goal to minimize wasted time and energy.
  • Targeting. Use targeted direct mailing lists to narrow the canvassing window.
  • Recycle. Recycle within the office and utilize recyclable paper in the office and in direct mailing campaigns.
  • Ink. Using eco-friendly ink is one of those little known ways to make a sizeable difference. Eco-friendly inks are biodegradable and reduce chemical impact to groundwater.
  • Reduce. Americans use over 680 pounds of paper each year, with one third of that deriving from packaging material. Again, using targeted direct mailing lists helps reduce the amount of wasted materials in a direct mailing campaign.
  • Filter. Use things like zip code correction, address standardization, NCOA, US Postal Service Address Change Service, and DMS to make sure only the most current, up to date, targeted mailing addresses are used.
  • Update. This is also a part of filtering process. Maintaining databases that contain all leads, do not call registries, and do not mail lists is crucial.
  • Options. Provide clients with numerous options for their customers to opt-in or out of their re-contact marketing campaigns and specify the clients preferred method of contact to minimize waste.

These simple guidelines have helped contribute to the 82 million tons of recycled material, 54% of all paper products that were recycled, and the 100% increase in total recycled products in the US over the past 10 years.

Direct mail marketing is not a rival of the green movement. In fact, they are coming up with new ways every day to help make the world more eco-friendly. With the information that has been given you today, one cannot deny direct mail marketing in general is not quite the big bad wolf it may have once been. Steps are most definitely being taken, will continue to be taken, and the green movement shall prevail.

How Should A General Practice Respond In The Face Of A Pandemic?

What is a pandemic and what are the signs that one is occurring?

A pandemic is when a disease spreads quickly and affects a large number of people. There are usually warning signs that a pandemic is occurring, such as an increase in the number of cases of the disease, or when the disease starts spreading to new parts of the world.

The Covid-19 pandemic in recent times is a good example of a pandemic which has spread to almost the entire world, and is to this day causing a lot of deaths, as well as infections.

What can be done to prevent the spread of a pandemic and protect those who are at risk?

When a pandemic hits, everyone needs to be aware of it and take the right precautions to prevent themselves from becoming infected. General practices can play a vital role in educating people about the risks of pandemics and how to protect themselves. They can also provide support to other health care workers who may be struggling during this time.

There are a few things that general practice owners can do to help prevent the spread of a pandemic, and protect those who are at risk:

Develop a plan. According to practice management consultants, this should include what procedures you will put in place, how you will communicate with your staff and patients, and what supplies you will need.
Educate your staff about the risks of pandemics, and train them on how to spot the signs and symptoms of an infection. They need to be able to identify patients who may be infected, so they can be isolated and treated.
Stockpile supplies such as masks, gloves, hand sanitizer, and disinfectant wipes. You may also want to consider stocking up on prescription medications and medical supplies.
Restrict visitors. During a pandemic, it is important to limit the number of people who come into your office. This will help reduce the risk of exposure to infection.
Stay informed. Keep up to date on the latest information about the pandemic, and share any updates with your staff.
Be prepared to close your practice if necessary. If conditions worsen and you are unable to safely provide care, you may need to temporarily close your office.

While general practices should take these steps to protect themselves during a pandemic, they also have an important role in supporting other health care workers. They can do this by:

Providing training for other health care workers on how to spot the signs and symptoms of an infection.
Make sure you have a plan for dealing with an influx of patients, should the need arise. Have enough staff available to deal with increased demand, and make sure they are trained in proper infection control procedures.
Have sufficient infrastructure in place in case you need to isolate your staff or patients.
Make sure you have an adequate supply of medical supplies and equipment to deal with a potential pandemic.

What resources are available to help manage a pandemic situation effectively and safely for all involved parties?

Every country will have many resources that they share with related parties, especially those in health care, as well as with each other. Through organisations such as the World Health Organisation (WHO), the Global Outbreak Alert and Response Network (GOARN), and Health Cluster, a great deal of sharing and mobilising of resources takes place during an emergency. In addition, each country will have its own national health authorities who can offer guidance on what to do locally. They can also help with co-ordinating international support if it is required.

The organisations will provide a range of information and guidelines that need to be followed during such a time, including general guidelines as well as more specific information for different types of organisations such as hospitals or schools.

One of the most important aspects of overcoming a pandemic is knowledge sharing. As soon as a potential pandemic is identified, the World Health Organisation (WHO) will work with other global health organisations to share information on the virus and how it spreads. This sharing of information enables countries to prepare for an outbreak and helps to ensure that any response is coordinated. In times of crisis, good communication between all parts of the health system is essential. The international network of disaster management centres can help with this by coordinating resources and providing support where needed.

The role of governments during a pandemic is also critical. They need to ensure that laws are in place to protect people from the virus and that necessary resources are available. Governments also need to work with agencies such as the WHO so that they can be aware of the latest updates and take the necessary steps to prevent the spread of the disease.

Which MLM, Network Marketing, or Direct Sales Company Will Best Suit You?

As a prospective owner of an MLM company you will need a thorough evaluation process in place. Whether you have been in Network Marketing before and desire a change or you are just dipping your toes, this article is designed to get you one step closer to a decision about the next action you take in your Network Marketing career.

Here are a few points you would be well advised to consider:

o How does the Compensation plan work? You will want to know how well you are to be compensated for the considerable time and effort it will take to kick start your new venture. Many a new Home-base Business owner have this as their main reason for getting started, not just the companies products. Make sure you are being compensated accordingly for your efforts as the lack of a strong pay plan has seen many people become disillusioned and walk away, after having seen their blood sweat and tears add up to peanuts.

o The ease of sign up and registration. This process should be well researched as it will have a big bearing on the way you enroll new members into your organization once you get started. I would highly recommend selecting an opportunity that has an automated prospecting, follow-up and sales process as a feature. This then allows you to concentrate on marketing your product or service without having to get caught up in a time consuming sorting process.

o Is there adequate training available? This point is critical to determining your success or failure when you get started. Does your company have a training and resource site that has features to get you off to a good start? Things like leadership training calls and specific advertising calls. These types of teleconferences or Webinars are crucial and help you maintain momentum and enthusiasm within your team. You will be constantly hearing from like minded people sharing their experiences, excitement and progress. Many of these calls are archived for later access and referral. Having access to your personal enroller is a great motivator also as they can keep you on track when you may have questions or doubts. This support is invaluable.

I hope this article will act as a guide in your search for a Home-base Network Marketing Opportunity that best suits you. Granted, hard work can overcome the lack of these features but they will have a strong bearing on whether you are able to get off to a fast start and gain the momentum needed for your success.