Car Washing and Direct Mail Marketing Discussed

One of the most common ways that carwash owners like to advertise their business in their local communities is to use direct mail marketing advertising in those little coupon booklets that are sent out. These work very good however, there are few things that you should consider.

First, you do not want to give away too much of a discount and then have all those people show up on a busy Saturday when you are already slammed with customers. Instead you want to make an offer where they have to come on a Monday to stare Wednesday to receive a discount. If the booklet of coupons comes to the home on a Thursday this is not so great for your business. But if it is delivered on a Monday with a big coupon discount, only to be used on Mon-Wed then this could be quite good.

Additionally, if the forecast is for heavy rains and you give away too much of a discount then the rain will stop and all of a sudden everyone will show up and want a carwash and the people who received a direct-mail marketing coupons will also show up at the same time and that is exactly what you do not want; more business.

I have talked to some carwash owners who at the last minute will pull their coupons in the coupon book because there is a huge forecast for rain the day they will be delivered and that means as soon as the weather clears everyone will be at their carwash anyway and therefore the coupon will not help their business only make matters worse because there will be too much business all at the same time. Please consider all this in 2006.

Coupon Marketing And How To Use It To Boost Your Sales

The use of coupons in business is becoming more and more prevalent and important to a business owner’s success. With a coupon, you give your prospects and customers power. You give them the ability to choose what they want, all at a great price. So if you’re not using coupons in your business to market it today, then I highly suggest that you start doing so now.

Coupon marketing has been around for a long time now, and if you haven’t been doing any coupon marketing of your own, you’ve left a ton of profits lying on the table. The bottom line is that coupons can make you very profitable if you allow it to. I would send out a coupon mailer once a month just keep your past customers in the loop about your great items.

There are all kinds of coupon deals that you could be making. You could be offering “buy 1 get 1 free”, “buy 1 get 1 half off”, “buy 3 items get the fourth one free”, and so on. All of these ideas should get you on the right path towards making sure you’re offering the right items, at exactly the right price.

Now price is an issue too. You don’t want to offer a coupon deal, but all of the product prices remain the same. In your coupon, make it clear that this is a deal with a lower price. You may even want to offer a before and after price. So show a comparison to what they would pay for this deal into the store, as opposed to you using this coupon to save them money in the process. Are you catching my drift here?

Like I said I like coupons, but you just have to make them work for you in the right conditions. Check your prices and see if you can still make a nice profit by running the coupon. You may even want to consider offering a special deal in the newspaper that would bring a ton of people to your place of business.

I can remember this one restaurant in my area had a special deal going on where if you bought some food, keep your receipt because you can get the same meal again within a 2-week period for free. Needless to say, this restaurant was FLOODED with business. By the time I got there, I had to part across the road because there were just so many people at this restaurant. Maybe you should try the same thing your business also, and use your coupons as a prime motivator behind it.

No matter what you do, coupons are always great to work with. You can easily get sales, and you can easily attract people to your business for a low marketing price. Make sure your coupons are unique in their own way, and that they can help you to boost sales.

The more you put this technique to use in your business, the more money you will make immediately.

Good luck with using these coupon tips to improve your sales and profits.

Database Marketing Management

Successful Database Marketing campaigns are designed using the correct focus on three of the most important main elements. First and foremost is the database involved. Also significant is the proper type of communication used. Finally, establishing a clear and measurable action step is required.

The quality of the list used in any marketing campaign is crucial. Data is easy to find. Quality data is much more difficult to locate. The old adage “garbage in, garbage out”, applies directly to the results of a program where the initial quality of the database in inferior. With so much consumer and/or business lead information available on the market, it is important to take the time and expense if needed, to compile the best list of leads to fit the type of campaign you are working on. Remember, a good list takes time to develop. There must be a constant concerted effort to maintain updated current information with a focus on quality over quantity. A fine tuned database is worth its weight in GOLD.

Given the current state of government involvement in consumer marketing, choosing the proper type of communication is imperative. While direct mail pieces are very economical, their success rates can usually be measured in the low single digits. The use of promotional products can dramatically increase the impact of most marketing packages. From kitchen trinkets to refrigerator magnets, the cost of these inserts are minimal. In some cases the trinkets can be less than the cost of 1st class postage.

It’s important to establish a measurable way to tell if a marketing campaign is working. Having a goal for the program is vital. More importantly is being able to tell if you have reached your numbers. Many business persons complain that they didn’t get anything off their last marketing campaign. Yet, when questioned, they usually aren’t sure of exactly what goal the campaign was trying to achieve. Whether it’s calling in on a toll free number or logging onto a website, make sure there is a specific measurable action step required for the prospects that were prompted to act by your marketing piece.

Marketing is a never ending process. Businesses that maintain a high quality database will be rewarded by a continued growth in their sales. The use of the proper communication vehicle that contains a measurable action step will allow for the constant adjustments that are required for any successful database marketing programs.

Mark Filardi has worked helping other business grow using database management for over 25 years.

The most successful campaigns have utilized promotional products. []

Trade shows, direct mail campaigns and business handouts can be more effective by using “Trinkets”