It’s Time to Do Some Social Marketing

I don’t know if you’ve seen the member count for Facebook or Twitter lately, but it’s in the hundreds of millions and that means there are a lot of people out there you can directly contact with these tools. At first, it might seem a little silly. After all, most people use Facebook or Twitter to keep up with their friends, so they’re probably not keen on being recruited or marketed to. But, when you take into account the thousands if not millions of companies already using clever marketing tactics on the site, why shouldn’t we be able to do it too?

Some Rules to Keep in Mind

After some thorough research on the matter and a fair bit of trial and error myself, I can attest that there are a good number of regulations in place to minimize direct marketing of products to your fellow social marketers. What does this mean? It means not to be too invasive about what you do.

Facebook especially frowns on direct marketing between friends. It’s why they created Pages for businesses and their advertising platform. These tools are great by themselves in my opinion and if you have a business front to sell products through, I recommend setting up a page and using the advertising feature (if PPC is in your budget).

On the Twitter side of things, you’re going to find that there are far fewer regulations (though Twitter is working on fixing that). You can setup a Twitter profile that’s named “MLM Marketer” and you can directly approach people as leads, but you have to be careful because they are cracking down on anyone that tries to add hundreds of followers a day or that spams their feed repeatedly.

How I Would Use Social Networks

Social networks are a good chunk of work – I’ll admit it. You need to maintain a friend list, build a following, and offer them something useful so that they are willing to come on board.

But, with all that said, you can get quite a bit done with these tools. They are great for keeping in touch with your prospects or your existing business associates, since most people have a Facebook profile and a Twitter account (even those that don’t use them). Twitter is fantastic for sending mass updates to your followers – the people who are interested in what you have to offer.

Marketing with these tools directly may be a little tough, but even if all you do is keep in touch with your leads and fellow marketers, they are incredibly valuable tools that should be on your bookmark lists at all times.

Direct Mail – A Friend to the Environment?

When you think about direct mail marketing and direct mailing lists, the first thought that comes to mind is usually anything but green. In this day and age many people are becoming very conscious of the environment and the effect we have on it. A vast majority of those people don’t support direct mail marketing because of the perceived notion that it is bad for the environment. While in the past their concerns might have been justified, the direct marketing list industry has changed immensely in the past few years. The way direct marketing campaigns are executed today is far more environmentally friendly than it has ever been. There are a number of factors that contribute to this change.

The Postal Service has made large contributions to helping make direct mailing campaigns, and mail in general, green. These simple details are important to this issue because direct marketing companies use the Postal Service to distribute their direct mailing campaigns, and the US Postal Service has been scrutinized for its substantial footprint on the environment for years. However they have been working on making that footprint smaller little by little for over 100 years, dating back to 1899 when they first used an electric vehicle to deliver mail. They now have electric-powered delivery vehicles in Manhattan, and even three wheeled electric vehicles dropping off correspondence in California, Arizona, and Florida. They also have made a huge effort to incorporate vehicles that use ethanol, CNG, liquid propane and bio-diesel. They are in the process of testing a hydrogen fuel-cell delivery vehicle that only emits water from the tailpipe. Since 2003 they have reduced the energy intensity of their facilities by 24%. The Postal Service recycled almost 220,000 tons of material in 2010 alone. All of their boxes, envelopes, and even stamps are Cradle to Cradle certified. What this means is that the materials are safe for human health and the environment and they can all be safely composted or recycled. As of now, they are the only shipping company with this certification. The Postal Service reminds us that mail is a renewable resource and it makes sense to recycle. Contrary to popular belief, they have been and remain a shining contributor to the green movement.

Now that the delivery process has been covered, the next portion of this process that needs attention is what exactly the direct marketing companies are doing. They have made a great deal of changes in order to be as ecologically aware and conscious as possible. The following are a few simple guidelines that make a big difference in how much of an effect a direct mailing list company has on the environment.

  • Strategy. Make sure that there is a specific goal in mind and a detailed plan to meet that goal to minimize wasted time and energy.
  • Targeting. Use targeted direct mailing lists to narrow the canvassing window.
  • Recycle. Recycle within the office and utilize recyclable paper in the office and in direct mailing campaigns.
  • Ink. Using eco-friendly ink is one of those little known ways to make a sizeable difference. Eco-friendly inks are biodegradable and reduce chemical impact to groundwater.
  • Reduce. Americans use over 680 pounds of paper each year, with one third of that deriving from packaging material. Again, using targeted direct mailing lists helps reduce the amount of wasted materials in a direct mailing campaign.
  • Filter. Use things like zip code correction, address standardization, NCOA, US Postal Service Address Change Service, and DMS to make sure only the most current, up to date, targeted mailing addresses are used.
  • Update. This is also a part of filtering process. Maintaining databases that contain all leads, do not call registries, and do not mail lists is crucial.
  • Options. Provide clients with numerous options for their customers to opt-in or out of their re-contact marketing campaigns and specify the clients preferred method of contact to minimize waste.

These simple guidelines have helped contribute to the 82 million tons of recycled material, 54% of all paper products that were recycled, and the 100% increase in total recycled products in the US over the past 10 years.

Direct mail marketing is not a rival of the green movement. In fact, they are coming up with new ways every day to help make the world more eco-friendly. With the information that has been given you today, one cannot deny direct mail marketing in general is not quite the big bad wolf it may have once been. Steps are most definitely being taken, will continue to be taken, and the green movement shall prevail.

Three Strategies for Home Based Direct Sales

If you are struggling in your direct sales home based business you need strategies that will help you achieve your targeted sales goal. Successful home based entrepreneurs were able to generate hundreds of leads and grow rapidly because they have a system and they follow certain ways that were beneficial to the business.

Generating sales in home based business is a great challenge. Having the right direct sales platform posts a greater chance of succeeding and securing your company stability. Try to look into different kinds of these platforms, doing so may give you ideas on what to prioritize and focus on. A good system is very important together with your own personal blog or site that will help you market your home based direct selling business. The system I am referring to is a direct sales platform or software that makes online marketing much easier and faster. The system itself creates lead capture pages with an option form designed to build lists and your database of highly targeted leads. Top producers automate their lead generation, their traffic generation, and they automate the closing process of new reps joining their business every single day. And then to top things off, they make money out of every single person who does not join them in business.

Another strategy to consider would be using different social media networks, let’s face it this is now the life of almost everyone that has the access to the internet. Using different social medias will help you create your business funnel, this will allow you to gather more people and possible prospects that might be interested to join and be part of your business. This opens opportunity to gain loyal clients, this will provide you the chance to accumulate long term business partners and establish good business relationships. Consider consulting Internet marketing consultants for home business owners they have compiled virtually online marketing method and then train you how to implement it

Finally prioritize learning, always empower yourself with the right ideas, strategies, and skills that your business needs. Trial and error is part of it. Explore and be open to new ideas and all other possible solutions that the business will benefit from. Listen to other successful and experienced home based direct selling entrepreneurs, you can learn so much from them thus avoiding the common mistake patterns that they may have done while building their business.