Database Marketing Management

Successful Database Marketing campaigns are designed using the correct focus on three of the most important main elements. First and foremost is the database involved. Also significant is the proper type of communication used. Finally, establishing a clear and measurable action step is required.

The quality of the list used in any marketing campaign is crucial. Data is easy to find. Quality data is much more difficult to locate. The old adage “garbage in, garbage out”, applies directly to the results of a program where the initial quality of the database in inferior. With so much consumer and/or business lead information available on the market, it is important to take the time and expense if needed, to compile the best list of leads to fit the type of campaign you are working on. Remember, a good list takes time to develop. There must be a constant concerted effort to maintain updated current information with a focus on quality over quantity. A fine tuned database is worth its weight in GOLD.

Given the current state of government involvement in consumer marketing, choosing the proper type of communication is imperative. While direct mail pieces are very economical, their success rates can usually be measured in the low single digits. The use of promotional products can dramatically increase the impact of most marketing packages. From kitchen trinkets to refrigerator magnets, the cost of these inserts are minimal. In some cases the trinkets can be less than the cost of 1st class postage.

It’s important to establish a measurable way to tell if a marketing campaign is working. Having a goal for the program is vital. More importantly is being able to tell if you have reached your numbers. Many business persons complain that they didn’t get anything off their last marketing campaign. Yet, when questioned, they usually aren’t sure of exactly what goal the campaign was trying to achieve. Whether it’s calling in on a toll free number or logging onto a website, make sure there is a specific measurable action step required for the prospects that were prompted to act by your marketing piece.

Marketing is a never ending process. Businesses that maintain a high quality database will be rewarded by a continued growth in their sales. The use of the proper communication vehicle that contains a measurable action step will allow for the constant adjustments that are required for any successful database marketing programs.

Mark Filardi has worked helping other business grow using database management for over 25 years.

The most successful campaigns have utilized promotional products. [http://justtrinkets.com/]

Trade shows, direct mail campaigns and business handouts can be more effective by using “Trinkets”

MLM Relationships – The Key to Network Marketing Success

One of the most important aspects I have discovered to network marketing is the importance of building successful MLM relationships. To understand your prospects (i.e., their motivations, strengths and weaknesses) is to have a strong foothold on the MLM ladder to success with them.

Since ancient times, humans have sought to explain behavior by categorizing personalities into distinct types. Over the years, numerous naming schemes have been proposed for what have now be universally accepted as the four temperaments.

Equivalents for the 4 Personality Types

Hippocrates (370 BC): Choleric, Sanguine, Phlegmatic,Melancholy
Plato (340 BC): Guardian, Artisan, Philosopher, Scientist
Kretschner (1920): Melancholic, Hypomanic, Anesthetic, Hyperasthetic
Sprangler (1930): Religious, Aesthetic, Theoretic, Economic
Fromm (1947): Hoarding, Exploiting, Receptive, Marketing
Psycho-Geometrics (1978): Triangle, Squiggle, Circle, Square
D.E.S.A.: Dominant, Expressive, Solid, Analytical
LEAD Test: Leader, Expressor, Dependable, Analyst
ARRAY (Knaupp): Production, Connection, Status Quo, Harmony
PSI: Controller, Promoter, Supporter, Analyst
Gary Smalley: Lion, Otter, Golden Retriever, Beaver
Biblical Characters: Paul, Peter, Abraham, Moses
Children’s Literature: Rabbit, Tigger, Pooh, Eeyore
Charlie Brown Characters: Lucy, Snoopy, Charlie Brown, Linus
These are just a few examples…the list goes on. Some of these terms are complex and to fully grasp their meaning requires further investigation via dictionary. Although, I must admit the “Winnie the Pooh” references are rather charming. But there is a simpler, more comprehensive method of understanding how to relate to MLM prospects and successfully learn to mentor them in your network marketing business. It’s a method of practicing personality profiling without running the risk of being viewed as politically incorrect.

Paint by numbers–Yellow, Blue, Green and Red

Colors intrigue me. They are visual and easy to understand. Having always been artistically inclined and visually stimulated, this was the first and most important resource I stumbled across when I began building my own home based business and searching for ways to develop successful MLM relationships–a simpler way to determine who I was dealing with. It is without a doubt one of the most useful tools I have found in my quest for success with my network marketing business.

A visual exercise in personality profiles

Draw a line through the middle of a piece of paper vertically from top to bottom. Now draw a line horizontally through the middle from left to right. At the top of the vertical line write the word “open” and at the bottom write “self-contained.” Now at the left center of the paper write “indirect” and at the right put “direct.” In the upper left square write “Yellow–35%” and in the right upper space put “Blue–15%.” In the bottom left square write “Green–35%” and in the bottom right put “Red–15%.” There you have it…a spherically challenged color wheel!

The Yellow Personality (Pooh)

Yellow personalities are open yet indirect with their feelings and make up 35 percent of the population. They are dependable, great listeners, exceptional team players, and are and supportive and nurturing. They are the best at using both sides of their brain. Key words to use when communicating with a Yellow are “team”, “together”, “relationship” and “family.” They are very open with their feelings, but when you ask them a question they don’t volunteer any more information than is required. They enjoy life and hate pushy people or any kind of confrontation.

Their weaknesses are that they are overly sensitive, take things personally, tend to be followers and are not goal-oriented. However, if you take your time and build a strong relationship with them, teach them, and help them, you’ll have a remarkable and very loyal team member that “plays well with others.”

The Blue Personality (Tigger)

Blues personalities are open and direct with their feelings and make up 15 percent of the population. Although they make up a smaller percentage of the population, there are many Blues are drawn to network marketing because they are very fun-loving, high energy, extremely creative individuals. When you ask them a question, they will go on and on, giving you more information than you needed, and in the process probably forgetting what the question was to begin with.

Their weaknesses are that they tend to talk too much, are unorganized and are poor with follow-up (one of the best things you can do for a Blue is to teach them to use an auto-responder). But if you can train them to focus and to follow a system for success you will have one of the hardest working and resourceful team members you could ask for.

The Green Personality (Eyore)

Green personalities make up 35 percent of the population. They are indirect, self-contained, and very pragmatic and logical. They rely on the confirmation of facts and figures before any decision can be made or any action can be taken. They are extremely organized, very good planners and are always accurate, persistent and great on follow-through.

They might, however, sometimes be perceived as being depressed and lonely. They tend to be over-analytical and hard to please, making them slow to begin any project until they have all the information required and it has been graphed, analyzed, dissected and scrutinized to their satisfaction. They hate pushy sales people and need to be allowed to sell themselves on your MLM business opportunity. After they do, their expertise and attention to detail will make them invaluable members of your network marketing team.

The Red Personality (Rabbit)

The Red color personalities make up 15 percent of the population and are very direct, totally self-contained and will not let you see their weaknesses. They are extremely focused, are very intense and like to get straight to the point. They must be in charge at all times and are totally motivated by money and success.

They dislike indecision and have no time for chit chat about family or relationships. When talking to a Red, it is important to stroke their ego, show them respect and let them believe they are in total control of the conversation at all times. Although they are very goal-oriented, they are short tempered, domineering, impatient and un-teachable.

How does all this color-coding relate to life in general?

If your psychologist is Yellow, your publicist is Blue, your accountant is Green and your lawyer is Red you have acquired a perfectly balanced color spectrum and should be able to find the pot of gold at the end of the rainbow. Unfortunately, life is not that simple.

How does all this color-coding relate to you and your MLM business?

For example: Being primarily “Blue”, my business opportunity from home had to be fun, while my “Yellow” tendencies were resolved that my efforts must be helpful to others. The pragmatic “Green” in me demanded knowledge of the skills and tools I needed to succeed, and my lingering bits of “Red” demanded that the whole enterprise had to be enormously profitable and that failure was not an option.

Most of us are a curious rainbow mixture of all of these basic personality hues. Personally, I am 40% Blue, 30% Yellow, 20% Green and 10% Red. But the most important thing here is that my primary color is “Blue.”

I’ve learned to understand my own personality and why I relate to people as I do. But most importantly, I have discovered that successfully running my MLM business isn’t about me–it’s about them! I have learned to listen, and I can now successfully relate to my prospects by really hearing and understanding what they are saying.

All a prospect really wants to know is “can they do this” and “how can I help them.” Now, I have the intellectual and psychological “tools” to attract hard working self-motivated, ambitious people to every level of my business. Since this business is about people and building successful network marketing relationships, what knowledge could possibly be more valuable?

What Is Meant By Hazard Communication And Identification?

Hazard identification means assessing potential risks in the workplace and identifying any possible hazards. This process can be done through a variety of means, such as hazard surveys, incident investigations or reviews of safety data sheets. Once hazards have been identified, they must then be communicated to employees.

According to occupational hygienists in Australia, employers have a responsibility to ensure that their employees are aware of any hazards in the workplace. This is accomplished through effective hazard communication. Hazard communication includes providing information and training to employees on the nature of the hazards in their workplace, as well as how to safely work around them. It is also important for employers to provide adequate personal protective equipment (PPE) where needed.

Discuss the importance of hazard communication and identification

These two elements, hazard identification and communication, are an important part of workplace health and safety. They are essential for ensuring that employees are aware of any potential hazards in their work area, and know how to safely work around them. Without hazard communication and identification, workers can be put at risk for serious injuries or fatalities.

It is important for employers to identify all potential hazards in the workplace. This includes identifying both physical and chemical hazards. Once these hazards have been identified, it is then important to communicate this information to employees. Employees need to be made aware of the dangers associated with these hazards, as well as what precautions they should take when working around them. Providing adequate training and information on hazard communication is critical for protecting workers’ safety.

By identifying hazards, employers can also ensure that workers are given the right protective gear such as masks, gloves and safety goggles. If hazards are not properly identified, it can lead to dangerous situations in the workplace. For example, if a worker is unaware of the dangers of working with chemicals, they may not take the necessary precautions to protect themselves. This could result in an injury or even death. If masks or respirators are being used in the workplace, it is also essential that employers carry out a regular respirator fit test.

Accurate hazard identification and communication is therefore essential for ensuring safe workplaces. By following proper safety protocols, we can help prevent tragic accidents from happening in the workplace.

Benefits of accurate hazard identification and communication:

Ensures that workers are aware of potential hazards and know how to safely work around them.
Prevents tragic accidents from happening in the workplace.
Can help improve worker morale and productivity by creating a safe working environment.
Reduces the risk of legal problems for employers.

Give examples of hazards that are communicated to employees through labelling, warning signs, or other means

So how can employers ensure proper hazard communication in the workplace? Here are some ways:

Labels: Labelling products and equipment with safety information is a common way to communicate hazards to employees. This can include both mandatory federal labelling as well as company specific labels.
Warning Signs: Warning signs are another means of communicating potential hazards, usually found near the hazard itself.
Training: Employees should be properly trained on how to identify and work around potential hazards in their workplace.
Other Communication Methods: In addition to these methods, employers may use other means such as Safety Data Sheets (SDS) or Material Safety Data Sheets (MSDS), which provide detailed information about the chemical composition of a product etc.

How to communicate these hazards to customers and other people who may be affected by them

It is not only employees who need to be kept safe from workplace hazards, but business owners and management are responsible for ensuring that customers and other people who may be affected by these hazards are also properly informed.

Warning signs are the best way to keep third parties such as customers informed about the hazards that may be prevalent in that area of the workplace.

Why is it important for everyone involved in a company’s operations to understand this information about hazardous materials?

Many workplaces use hazardous materials and environments, whether they are chemicals, flammable materials, or noise. In order to ensure the safety of all employees in these workplaces, it is important for everyone involved in a company’s operations to understand and be able to identify any hazards present in the workplace. This includes managers, supervisors, workers, and even customers who may visit the workplace. By understanding hazard communication and identification, everyone can work together to keep everyone safe from potential harm.

The negative impacts of not accurately identifying and communicating workplace hazards are clear. Without accurate information about hazardous materials present in the workplace, employees may be unaware of the dangers they face when working with them. This can lead to serious injuries or fatalities if an accident occurs. Additionally, businesses that do not properly communicate hazards, risk lawsuits from injured employees and even customers or outsiders who may be harmed by the business’s operations.

By following these simple tips, you can help make your workplace a safer place for everyone, and remember, if you ever have any questions or concerns about hazardous materials in your workplace, always consult with your safety professional. Working safely is everyone’s responsibility.