Direct Mail Marketing to get a New Skateboard Park in Town

Business retailers and the public are often against skateboard parks and yet a skateboard park will mean less skateboarders breaking the law and causing problems in shopping centers. It also means less cost and security guards to chase them away. It will also alleviate the cost of police who are often called because of the skateboarders.

Skateboard parks makes sense but it is hard to gain public support and therefore one of the best things skateboard park planners need to do is to send out direct-mail marketing campaigns to the local citizenry and public to explain the new skateboard park proposal.

Additionally, the skateboarders themselves and their parents may volunteer their time to help get an initiative on the ballot, lobby local politicians or even show up at City Hall for the planning commission meeting. With public support a new skateboard park in town is possible and feasible and it will eliminate many problems.

This is why I recommend direct-mail marketing advertising in those little coupon book packages that are sent out to people in various zip codes. If the public within a 15 mile radius gets these little cards explaining the skateboard park, then you will watch your support for the project grow and then your town can finally have a skateboard park.

Database Marketing Management

Successful Database Marketing campaigns are designed using the correct focus on three of the most important main elements. First and foremost is the database involved. Also significant is the proper type of communication used. Finally, establishing a clear and measurable action step is required.

The quality of the list used in any marketing campaign is crucial. Data is easy to find. Quality data is much more difficult to locate. The old adage “garbage in, garbage out”, applies directly to the results of a program where the initial quality of the database in inferior. With so much consumer and/or business lead information available on the market, it is important to take the time and expense if needed, to compile the best list of leads to fit the type of campaign you are working on. Remember, a good list takes time to develop. There must be a constant concerted effort to maintain updated current information with a focus on quality over quantity. A fine tuned database is worth its weight in GOLD.

Given the current state of government involvement in consumer marketing, choosing the proper type of communication is imperative. While direct mail pieces are very economical, their success rates can usually be measured in the low single digits. The use of promotional products can dramatically increase the impact of most marketing packages. From kitchen trinkets to refrigerator magnets, the cost of these inserts are minimal. In some cases the trinkets can be less than the cost of 1st class postage.

It’s important to establish a measurable way to tell if a marketing campaign is working. Having a goal for the program is vital. More importantly is being able to tell if you have reached your numbers. Many business persons complain that they didn’t get anything off their last marketing campaign. Yet, when questioned, they usually aren’t sure of exactly what goal the campaign was trying to achieve. Whether it’s calling in on a toll free number or logging onto a website, make sure there is a specific measurable action step required for the prospects that were prompted to act by your marketing piece.

Marketing is a never ending process. Businesses that maintain a high quality database will be rewarded by a continued growth in their sales. The use of the proper communication vehicle that contains a measurable action step will allow for the constant adjustments that are required for any successful database marketing programs.

Mark Filardi has worked helping other business grow using database management for over 25 years.

The most successful campaigns have utilized promotional products. [http://justtrinkets.com/]

Trade shows, direct mail campaigns and business handouts can be more effective by using “Trinkets”

Direct Mail Marketing for Television Repair Companies

What type of advertising works the best for television repair companies or apliance repair companies? If you own a television repair company what kind of marketing have you been doing and is it working for you now?

It seems that the television repair companies are not doing as well as they have in the past and this might be because television sets are so inexpensive these days. In other words it does not pay to fix your old TV when you can buy a brand new one that just came over on the boat from China and only cost $50.

Nevertheless the television repairman needs to stay in business and make money and therefore he needs new customers all the time. What kind of advertising should a television repair company do? Well, may I recommend direct-mail marketing advertising in those little coupon packages that are sent out that you often get in the mail?

Why you ask? Well because if the direct-mail marketing piece is sent out in a 10 mile radius of the television repair person they will be able to draw from a huge area and perhaps get enough customers to stay in business and generate some worthy word-of-mouth advertising so they can get a steady stream of customers. I certainly hope he will consider all this in 2006.