Is Network Marketing the Right Choice for You?

Network marketing opportunities are also referred to as multi-level marketing opportunities. They are a form of direct sales where an individual earns commissions by directly selling their product or service to customers, as well as, earns commissions from the sales made by the individuals they have recruited into the organization. This is a big business that is getting bigger every year. In 2011, US direct sales totaled $29.87 billion dollars. The great thing is that these sales are made by people like you and me. They are individuals and entrepreneurs who are growing their small businesses in a time when the overall economy at large is struggling. So the American dream is not dead, you just need to go about achieving it in the 21st century way. And the good news is the cost to enter the network marketing arena is minimal. This is not a brick and mortar business and many people enter on a pay as you go basis.

You need to perform your research, so you can make an informed decision about the opportunity that is right for you. By visiting the website of The Direct Selling Association you will gain helpful information.

Direct selling has taken on a new look and feel with the advent of the internet. Gone are the days of face to face meetings and making endless telephone calls. In today’s environment the internet is your pathway to success in network marketing. Successful marketers today achieve their success through blogging, connecting with people via social media, and emailing prospective customers. If you’re thinking I don’t know how to do that, don’t worry. Successful network marketing opportunities are associated with companies that provide training and support systems to help you along the way. These marketing opportunities have created more rags to riches stories than any other industry, but hard work is required.

Here are some things to consider before you start on your network marketing journey:

  • Are you ready to undertake a new business opportunity? If so, can you take your new business opportunity seriously?
  • Are you realistic about the challenges/learning curve you will face?
  • Can you think of your network marketing company as your partner who has defined the path you will follow to success? There’s no need to reinvent the wheel with network marketing. You will be following a proven system for success that was followed by your predecessors.
  • Do you have the willingness to focus on what needs to be done to succeed?

If you answered yes to these questions then you have the correct mindset to begin a career in network marketing. Here are some basic business principles to get you started on the right foot:

  • Follow the outline and training you receive from your network marketing company.
  • Achieving your goal is based upon the time commitment you give to your new business.
  • Success follows the actions you take.
  • Significant improvement over time is the sum of small improvements made each day.
  • Establish the time you will work each day and work as many hours as you can.
  • If you cheat on the hours you work you are only cheating yourself.
  • Make daily “to do” lists and work steadily through them.
  • Connect with as many people as possible. The greater your connections the greater your success.
  • Never stop because something did not work for you.
  • Be positive and passionate. You do not need to be perfect in the beginning.
  • Define your dream and work every day to achieve it.

If you are ready for a change, then take your first step into network marketing.

Direct Marketing Mythbusters: “Build It and They Will Come” (What a Big Fat Lie)

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

Steuart Henderson Britt

It’s worth noting that when Costner was advised to ‘build it’ the ‘they who came’ were not paying customers, they were moochers -none of the dead ball players actually paid to use the baseball field. Nobody in the movie paid to watch them play. So if you aren’t in the business of making money then build it and they will come makes perfect sense.

For some reason there is a belief that just building a product is enough to drive customers to your door. I don’t know why this came about – but for now I am going to blame Field of Dreams – although for some reason I suspect this happened before 1989.

“Build a better mousetrap, and the world will beat a path to your door” – incorrectly attributed to Ralph Waldo Emmerson in the late 1800′s. So the myth has been around a while and if I was a more diligent student I could find something earlier.

However, if you are genuinely in the business of making money then you need customers. Nobody or nothing else can give you money.

And marketing is the art of getting and keeping customers. So best we spend some money on marketing rather than on building it or making that better mousetrap.

Personally, I don’t really care how good the product is, unless someone buys it, and you make money on the transaction. So yes you need a good product but you also need to be able to sell the product in sufficient volume to make money.

Drayton Bird is fond of saying something along the lines of “Great marketing of a bad product will only kill it faster.” The product lingers on long after the glow of the great marketing has subsided.

Build it and they will come/ build a better mousetrap is more about cart before the horse, in the world of making money.

You need to know you can and be able to sell the thing before you ever make it or waste precious dollars on product development. Generally speaking, there are millions of people who can make and a relatively few who know how to sell. The selling of the product is the hard part. Best figure that part out first.

Once you know how to sell your product, then the making part is easier. The added bonus is, if you find out in the sales and marketing testing phase there are benefits and features you need to add to the product that your market wants then you don’t need to go and rebuild the product from scratch.

It’s much easier just to build an product the market wants in the first place.

Build it and they will come: Myth Busted.

Direct Marketing Tips for Enhanced Business Experience

Direct marketing is a kind of sales where the customers are approached by the advertisers directly with their products and services. Some of the most common forms of the marketing include emails, telephone calls, leaflets, catalogs, coupons and brochures etc. In order to be successful the companies involved in direct marketing may need to use very effective and compelling strategies. Here are a few direct marketing tips which could be useful.

Customers are the main aspect of any business. So it is of utmost importance to keep them with good customer service. This will lead to proactive customers which lead to enhanced business and loyalty. You should also have the ability to anticipate things. For example, when a particular customer is ready to buy the products you have to know why the product will be useful for that particular customer. You should be able to convince the customer of its benefits. You should also be able to know why they are interested to buy the products when the same is available with the competitors.

When communicating with your target audience you have to use excellent presentation facts, choose your words carefully and build a rapport with an informal tone. This will help you to get closer to the audience and present your information in a better way. A simple way to enhance your business is to have a simple and easy brand name. It has to be pronounceable and free of any negative connotation too.

This helps the customers to remember it often and also suggest it to other interested customers. Another important fact is presence. You have to be present in the market always. While some companies come and go on a temporary basis people should be aware of your regular and continuous presence to generate interest in your company and products. For more information on direct mail check out offline arbitrage.