Car Washing and Direct Mail Marketing Discussed

One of the most common ways that carwash owners like to advertise their business in their local communities is to use direct mail marketing advertising in those little coupon booklets that are sent out. These work very good however, there are few things that you should consider.

First, you do not want to give away too much of a discount and then have all those people show up on a busy Saturday when you are already slammed with customers. Instead you want to make an offer where they have to come on a Monday to stare Wednesday to receive a discount. If the booklet of coupons comes to the home on a Thursday this is not so great for your business. But if it is delivered on a Monday with a big coupon discount, only to be used on Mon-Wed then this could be quite good.

Additionally, if the forecast is for heavy rains and you give away too much of a discount then the rain will stop and all of a sudden everyone will show up and want a carwash and the people who received a direct-mail marketing coupons will also show up at the same time and that is exactly what you do not want; more business.

I have talked to some carwash owners who at the last minute will pull their coupons in the coupon book because there is a huge forecast for rain the day they will be delivered and that means as soon as the weather clears everyone will be at their carwash anyway and therefore the coupon will not help their business only make matters worse because there will be too much business all at the same time. Please consider all this in 2006.

Why Consider Network Marketing For Your Home Based Business?

Every day you read in the news about thousands of job layoffs, how awful the economy is, how many bankruptcies and foreclosures have been registered, and even about someone who has committed suicide and in many cases has killed family members as well. I always wonder why anyone feels they have the right to kill family members because of their despondency. I believe it is still called murder.

My friend, Steve Little has written a great article called “Who will emerge the Wealthiest from the changing economy”. In this article, Steve says “if you are looking for financial security where you’ve always found it before – it’s not there anymore and if you don’t decide to look elsewhere your situation can only get worse”. He recommends that the only path to recovery is entrepreneurial growth and success.

No matter where you live, Michigan with the auto industry, Colorado with high tech industries, States with manufacturing, mining, almost any industry that you can name is feeling the effect of the recession. I have many friends who have been laid off three and four times in the past, each time without much warning and each time taking months to find another job and most of the time a job that provided less money than their original job. I happen to be of the generation that when you lost your job, your first step was that you would accept any job – even ditch digging if that was all that was available. Of course, ditch digging is done by machines not individuals any more.

We must recognize that the job market is unstable and the days of staying with one company have long been gone, and that there are only a few people that have positions that they feel secure in.

I’m sure that you remember the book “Who Moved My Cheese” by Spencer Johnson and Kenneth Blanchard. I remember when I first read it, I kept thinking to myself “why don’t you look for some other options” but no, they just continued to look at the familiar places. The time has come for you and me to start looking for other options once again. Almost every expert that I listen to recommends that becoming an entrepreneur and starting your own business is the recipe for success.

I can hear you responding “but I have always worked for someone else. I do not know anything about owning my own business, setting up a business, having employees, being the boss, legal stuff, I would not know where to start”. Or you might be saying “I tried that one time and it did not work for me”. I would ask you if what you are doing right now is working for you?

Starting a business can be an easy thing for some – those people who have a hobby or something they love to do and could teach others to do these things. I have talked to people who have started a lawn service, a handyman service, a computer service, a t-shirt business, an online business of recipes (have you seen the video of the elderly lady sharing her “depression recipes”), virtual assistant. It seems the possibilities are endless. In the beginning, all it takes is Knowledge, Desire, Imagination, and Will. If you don’t have any experience that would be good for you to begin a business on your own, there is the Direct Selling Industry which provides the structure, the training, and the products for you. Once again, I can hear you say “Oh, I have heard of those things – they’re all pyramid schemes – I had a friend that lost all their money in one of those things – I’m not a salesman” or you have listened to someone who has never been successful in anything tell you how awful those things are.

Direct Selling has been in existence for over 50 years. A lot of people remember when Amway was in a lawsuit with the Government but only a few people remember that Amway won that suit and was recognized as a legitimate company. Direct Selling is responsible for 30.8 billion dollars in sales in the US and 112 billion worldwide. 15M people are involved in the industry and 88% of those people report a positive experience with selling. 4 in 5 have been with their companies more than 1+ year and 50% of US adults purchase from Direct Selling every year. Direct Selling is defined as the sale of a consumer product or services person to person, marketed through independent sales representatives. Just about any product or service can be purchased through Direct Selling somewhere in the world. If you visit http://dsa.org, you will find all the statistics and information on all the Direct Selling Association members.

Most people join a Direct Selling company through a friend or the person that sells them the products, but with the advent of the internet, much of the recruiting takes place on the internet even though most of the Direct Selling companies recommend that their distributors use only warm market recruiting. It is very important for you to become knowledgeable (in the industry called “due diligence” before joining a company. A legitimate company will pay residual income for customers – not for recruiting. This is a requirement which if not followed can create all kinds of problems for the company. Check out the company, the products, the compensation plan, your sponsor and the team that you will be joining as well as if they have a system that has proved to be successful. Direct Selling can be a savior or a disaster for you if you do not make some good decisions.

To learn a little more about Direct Selling, visit http://www.explorefreedom.com/kaygee and listen to a Harvard educated Professor explain the compensation structure in Direct Selling.

My desire is to help you learn what all your possibilities are, where to go to seek answers, and to be available to answer any questions that you might have. Here’s to Your Success.

Kit Grazioli
Colorado

What Chiropractor Lists Can Do For Your Direct Mail Marketing

One of the most effective marketing tools is direct mail. Direct mail whether by the US Postal Service or e-mail ensures that your important information is reaching a targeted audience, an audience that is need of your products and services.

In fact, traditional mail when used in conjunction with email can be some of the most effective ways to market to your chiropractor list. Like any asset, your chiropractor list needs to be constantly updated and refreshed. One way to expand your marketing presence is to expand your chiropractor list.

There are at least four ways that you can use to expand your chiropractor marketing list:

1. Place an email opt-in form on your website.

2. Obtain chiropractor lists from your state chiropractic regulatory agency

3. Rent a list from a marketing list provider

4. Buy a list from a marketing list provider.

Today, most businesses that have a website also offer free reports or newsletters in exchange for customer contact information. To get the best results from your opt-in form, ask for only the information that you need and be sure to place the opt-in form “above the fold” where it can easily be seen by site visitors.

Most states provide a way for you to obtain their chiropractor lists. Some charge a fee and others do not. Depending upon your state, the list may or may not be formatted for generating email blasts or mailing list labels. This may create some work on your part but if you have the time and the right software, this can be an effective way to add to your list.

When you rent a list from a marketing list provider, you can identify the market segment that you’re interested and send the list provider your marketing copy. They will take care of sending your email blast for you.

When you buy a chiropractor list from a marketing list provider, you will receive the list in electronic format. Often times, the list can be emailed to you or sent to you on CD. The marketing list provider will have already formatted the list for you so that it can be used quickly for your email blast or to create mailing labels. You may need the assistance of a third party email service although many marketing list providers also provide this service.

Purchasing a list will provide you with better options than renting a list. When you own your contacts list you can reuse the information as much as you like, fine tune the mailings to a select area and add additional information as necessary. These lists come in an easy to use format that will have you ready for your marketing campaign almost instantly.

You might consider buying a chiropractor list if time is factor. The marketing list provider has done most of the work for you. Also, many marketers may find that buying a list can be a real value. Depending on your product margin and the lifetime value of a customer, winning only a couple of new customers can pay for the list.

Growing your business demands a consistent approach to marketing. Direct mail provides you with the access to potential customers. Marketing is a long-term, relationship-building process. Regular contact with your chiropractor list will grow sales over the long-run.