MLM Relationships – The Key to Network Marketing Success

One of the most important aspects I have discovered to network marketing is the importance of building successful MLM relationships. To understand your prospects (i.e., their motivations, strengths and weaknesses) is to have a strong foothold on the MLM ladder to success with them.

Since ancient times, humans have sought to explain behavior by categorizing personalities into distinct types. Over the years, numerous naming schemes have been proposed for what have now be universally accepted as the four temperaments.

Equivalents for the 4 Personality Types

Hippocrates (370 BC): Choleric, Sanguine, Phlegmatic,Melancholy
Plato (340 BC): Guardian, Artisan, Philosopher, Scientist
Kretschner (1920): Melancholic, Hypomanic, Anesthetic, Hyperasthetic
Sprangler (1930): Religious, Aesthetic, Theoretic, Economic
Fromm (1947): Hoarding, Exploiting, Receptive, Marketing
Psycho-Geometrics (1978): Triangle, Squiggle, Circle, Square
D.E.S.A.: Dominant, Expressive, Solid, Analytical
LEAD Test: Leader, Expressor, Dependable, Analyst
ARRAY (Knaupp): Production, Connection, Status Quo, Harmony
PSI: Controller, Promoter, Supporter, Analyst
Gary Smalley: Lion, Otter, Golden Retriever, Beaver
Biblical Characters: Paul, Peter, Abraham, Moses
Children’s Literature: Rabbit, Tigger, Pooh, Eeyore
Charlie Brown Characters: Lucy, Snoopy, Charlie Brown, Linus
These are just a few examples…the list goes on. Some of these terms are complex and to fully grasp their meaning requires further investigation via dictionary. Although, I must admit the “Winnie the Pooh” references are rather charming. But there is a simpler, more comprehensive method of understanding how to relate to MLM prospects and successfully learn to mentor them in your network marketing business. It’s a method of practicing personality profiling without running the risk of being viewed as politically incorrect.

Paint by numbers–Yellow, Blue, Green and Red

Colors intrigue me. They are visual and easy to understand. Having always been artistically inclined and visually stimulated, this was the first and most important resource I stumbled across when I began building my own home based business and searching for ways to develop successful MLM relationships–a simpler way to determine who I was dealing with. It is without a doubt one of the most useful tools I have found in my quest for success with my network marketing business.

A visual exercise in personality profiles

Draw a line through the middle of a piece of paper vertically from top to bottom. Now draw a line horizontally through the middle from left to right. At the top of the vertical line write the word “open” and at the bottom write “self-contained.” Now at the left center of the paper write “indirect” and at the right put “direct.” In the upper left square write “Yellow–35%” and in the right upper space put “Blue–15%.” In the bottom left square write “Green–35%” and in the bottom right put “Red–15%.” There you have it…a spherically challenged color wheel!

The Yellow Personality (Pooh)

Yellow personalities are open yet indirect with their feelings and make up 35 percent of the population. They are dependable, great listeners, exceptional team players, and are and supportive and nurturing. They are the best at using both sides of their brain. Key words to use when communicating with a Yellow are “team”, “together”, “relationship” and “family.” They are very open with their feelings, but when you ask them a question they don’t volunteer any more information than is required. They enjoy life and hate pushy people or any kind of confrontation.

Their weaknesses are that they are overly sensitive, take things personally, tend to be followers and are not goal-oriented. However, if you take your time and build a strong relationship with them, teach them, and help them, you’ll have a remarkable and very loyal team member that “plays well with others.”

The Blue Personality (Tigger)

Blues personalities are open and direct with their feelings and make up 15 percent of the population. Although they make up a smaller percentage of the population, there are many Blues are drawn to network marketing because they are very fun-loving, high energy, extremely creative individuals. When you ask them a question, they will go on and on, giving you more information than you needed, and in the process probably forgetting what the question was to begin with.

Their weaknesses are that they tend to talk too much, are unorganized and are poor with follow-up (one of the best things you can do for a Blue is to teach them to use an auto-responder). But if you can train them to focus and to follow a system for success you will have one of the hardest working and resourceful team members you could ask for.

The Green Personality (Eyore)

Green personalities make up 35 percent of the population. They are indirect, self-contained, and very pragmatic and logical. They rely on the confirmation of facts and figures before any decision can be made or any action can be taken. They are extremely organized, very good planners and are always accurate, persistent and great on follow-through.

They might, however, sometimes be perceived as being depressed and lonely. They tend to be over-analytical and hard to please, making them slow to begin any project until they have all the information required and it has been graphed, analyzed, dissected and scrutinized to their satisfaction. They hate pushy sales people and need to be allowed to sell themselves on your MLM business opportunity. After they do, their expertise and attention to detail will make them invaluable members of your network marketing team.

The Red Personality (Rabbit)

The Red color personalities make up 15 percent of the population and are very direct, totally self-contained and will not let you see their weaknesses. They are extremely focused, are very intense and like to get straight to the point. They must be in charge at all times and are totally motivated by money and success.

They dislike indecision and have no time for chit chat about family or relationships. When talking to a Red, it is important to stroke their ego, show them respect and let them believe they are in total control of the conversation at all times. Although they are very goal-oriented, they are short tempered, domineering, impatient and un-teachable.

How does all this color-coding relate to life in general?

If your psychologist is Yellow, your publicist is Blue, your accountant is Green and your lawyer is Red you have acquired a perfectly balanced color spectrum and should be able to find the pot of gold at the end of the rainbow. Unfortunately, life is not that simple.

How does all this color-coding relate to you and your MLM business?

For example: Being primarily “Blue”, my business opportunity from home had to be fun, while my “Yellow” tendencies were resolved that my efforts must be helpful to others. The pragmatic “Green” in me demanded knowledge of the skills and tools I needed to succeed, and my lingering bits of “Red” demanded that the whole enterprise had to be enormously profitable and that failure was not an option.

Most of us are a curious rainbow mixture of all of these basic personality hues. Personally, I am 40% Blue, 30% Yellow, 20% Green and 10% Red. But the most important thing here is that my primary color is “Blue.”

I’ve learned to understand my own personality and why I relate to people as I do. But most importantly, I have discovered that successfully running my MLM business isn’t about me–it’s about them! I have learned to listen, and I can now successfully relate to my prospects by really hearing and understanding what they are saying.

All a prospect really wants to know is “can they do this” and “how can I help them.” Now, I have the intellectual and psychological “tools” to attract hard working self-motivated, ambitious people to every level of my business. Since this business is about people and building successful network marketing relationships, what knowledge could possibly be more valuable?

Direct Mail Marketing in Political Campaigns

Many Americans love their country and they love the cities they live in. Occasionally our citizens find things that disturb them in their local area and they wish to take action. Sometimes they find that they butt heads against the establishment and therefore they wish to run for local political office.

Sometimes those that are within the establishment wish to change policy and they too will run for office. Incumbents like to stay in power and they will also run for office. With all these people running for office it can get quite competitive.

This means that political campaigns need to think ahead and try to find alternative forms of advertising besides signs on the corner, bumper stickers, cable TV ads, radio and door-to-door precinct walking. May I suggest more direct mail marketing? Sure, most politicians running for local office will send out postcards, surveys and brochures telling us how great they are and what they are going to do for us once we elect them.

What about using a direct-mail marketing coupon booklet? These booklets do not cost for a much to advertise in and many people read them. Since the cost is so low it makes sense to get in as many as they can so they can secure the votes they need to get themselves elected. There’s not much they’re going to be able to do if they’re not working from the inside unless they are huge campaign contributors. Please consider all this in 2006.

Promotional Marketing and Advertising Products to Capture the Imagination

“Pop-Up Mailers” are a style of promotional marketing and advertising products that really capture the imagination. This type of product is most often used in Business-to-Business direct marketing campaigns. Each product has a high degree of user-interaction, which is designed to hold the attention of your customers. The interaction might be in the form of an automatic pop-up action or it could be manual interaction. The whole point is the capture the imagination of the user for sufficient time for your advertising or marketing message to make its point.

Pop-Up Mailers offer a lot of Advertising and Marketing Ideas

One of the biggest challenges faced by advertising and marketing professionals is how to present their product or service in a new and creative way. Pop-up Mailers offer many advertising and marketing ideas such as products that grow or change or turn or it could be the elements of fun and surprise offered by the automatic pop-ups that does the trick.

Interactive Promotional Products produce great results in B2B Direct Mail and Direct Marketing

Many millions of items of Business-to-business direct mail go straight into the bin without ever being read and this is something that direct marketing professionals should try to avoid at all costs. A direct mail pack or envelope should look interesting and be made to stand out in the stack of business mail that arrives on your customer’s desk each morning. The contents should capture and hold your customer’s attention for as long as possible and once your marketing message has made its point, wouldn’t it be great if your mailer was passed around your customer’s office and then be kept on his desk for months. All of this is possible with pop-up mailers.

The Mailing Pack Catches the Eye, the Pop-Up grabs Attention, the Pen Holder is used for Months

Take the example of a simple Pop-up Cube. The mailing pack is neat, it is chunky and it creates curiosity in the mind of your customer. When the customer opens the pack, out jumps the Pop-Up Cube to create fun and surprise. Your customer will handle it over and over again and will also show it to colleagues. However, if you add holes to one surface of the cube it is transformed into a pen-holder and will sit on your customer’s desk for months.

Pop-up Mailers are available from Whitney Woods Ltd.