Direct Marketing Tips for Enhanced Business Experience

Direct marketing is a kind of sales where the customers are approached by the advertisers directly with their products and services. Some of the most common forms of the marketing include emails, telephone calls, leaflets, catalogs, coupons and brochures etc. In order to be successful the companies involved in direct marketing may need to use very effective and compelling strategies. Here are a few direct marketing tips which could be useful.

Customers are the main aspect of any business. So it is of utmost importance to keep them with good customer service. This will lead to proactive customers which lead to enhanced business and loyalty. You should also have the ability to anticipate things. For example, when a particular customer is ready to buy the products you have to know why the product will be useful for that particular customer. You should be able to convince the customer of its benefits. You should also be able to know why they are interested to buy the products when the same is available with the competitors.

When communicating with your target audience you have to use excellent presentation facts, choose your words carefully and build a rapport with an informal tone. This will help you to get closer to the audience and present your information in a better way. A simple way to enhance your business is to have a simple and easy brand name. It has to be pronounceable and free of any negative connotation too.

This helps the customers to remember it often and also suggest it to other interested customers. Another important fact is presence. You have to be present in the market always. While some companies come and go on a temporary basis people should be aware of your regular and continuous presence to generate interest in your company and products. For more information on direct mail check out offline arbitrage.

Direct Mail – A Friend to the Environment?

When you think about direct mail marketing and direct mailing lists, the first thought that comes to mind is usually anything but green. In this day and age many people are becoming very conscious of the environment and the effect we have on it. A vast majority of those people don’t support direct mail marketing because of the perceived notion that it is bad for the environment. While in the past their concerns might have been justified, the direct marketing list industry has changed immensely in the past few years. The way direct marketing campaigns are executed today is far more environmentally friendly than it has ever been. There are a number of factors that contribute to this change.

The Postal Service has made large contributions to helping make direct mailing campaigns, and mail in general, green. These simple details are important to this issue because direct marketing companies use the Postal Service to distribute their direct mailing campaigns, and the US Postal Service has been scrutinized for its substantial footprint on the environment for years. However they have been working on making that footprint smaller little by little for over 100 years, dating back to 1899 when they first used an electric vehicle to deliver mail. They now have electric-powered delivery vehicles in Manhattan, and even three wheeled electric vehicles dropping off correspondence in California, Arizona, and Florida. They also have made a huge effort to incorporate vehicles that use ethanol, CNG, liquid propane and bio-diesel. They are in the process of testing a hydrogen fuel-cell delivery vehicle that only emits water from the tailpipe. Since 2003 they have reduced the energy intensity of their facilities by 24%. The Postal Service recycled almost 220,000 tons of material in 2010 alone. All of their boxes, envelopes, and even stamps are Cradle to Cradle certified. What this means is that the materials are safe for human health and the environment and they can all be safely composted or recycled. As of now, they are the only shipping company with this certification. The Postal Service reminds us that mail is a renewable resource and it makes sense to recycle. Contrary to popular belief, they have been and remain a shining contributor to the green movement.

Now that the delivery process has been covered, the next portion of this process that needs attention is what exactly the direct marketing companies are doing. They have made a great deal of changes in order to be as ecologically aware and conscious as possible. The following are a few simple guidelines that make a big difference in how much of an effect a direct mailing list company has on the environment.

  • Strategy. Make sure that there is a specific goal in mind and a detailed plan to meet that goal to minimize wasted time and energy.
  • Targeting. Use targeted direct mailing lists to narrow the canvassing window.
  • Recycle. Recycle within the office and utilize recyclable paper in the office and in direct mailing campaigns.
  • Ink. Using eco-friendly ink is one of those little known ways to make a sizeable difference. Eco-friendly inks are biodegradable and reduce chemical impact to groundwater.
  • Reduce. Americans use over 680 pounds of paper each year, with one third of that deriving from packaging material. Again, using targeted direct mailing lists helps reduce the amount of wasted materials in a direct mailing campaign.
  • Filter. Use things like zip code correction, address standardization, NCOA, US Postal Service Address Change Service, and DMS to make sure only the most current, up to date, targeted mailing addresses are used.
  • Update. This is also a part of filtering process. Maintaining databases that contain all leads, do not call registries, and do not mail lists is crucial.
  • Options. Provide clients with numerous options for their customers to opt-in or out of their re-contact marketing campaigns and specify the clients preferred method of contact to minimize waste.

These simple guidelines have helped contribute to the 82 million tons of recycled material, 54% of all paper products that were recycled, and the 100% increase in total recycled products in the US over the past 10 years.

Direct mail marketing is not a rival of the green movement. In fact, they are coming up with new ways every day to help make the world more eco-friendly. With the information that has been given you today, one cannot deny direct mail marketing in general is not quite the big bad wolf it may have once been. Steps are most definitely being taken, will continue to be taken, and the green movement shall prevail.

Best Practices for Email Marketing

For most business owners, investing on print or television advertisements seem to be too costly. Thus, most of them also try some innovative methods of marketing their products and services. Aside from maintaining websites, business owners are now trying the effectiveness of email marketing. Apparently, email marketing involves maximizing the advantages of email as a way of reaching existing and potential customers. Email could be used to either update existing customers about the company’s newest offers or inviting potential customers to try the company’s services or products.

While email marketing is relatively an easy and convenient way of promoting products and services, there should still be a set of standard guidelines that must be followed in order to get the maximum benefits from this innovative marketing strategy. Certain aspects of this marketing method shall also be closely examined, such as those concerning (a) list development and (b) campaign execution.

List development

For any email marketing effort, building the email list is crucial. In this marketing method, you should also set a segment of buyers, so you would not waste your time promoting to those who would not be interested on what you are saying. In email marketing, one of the most crucial aspects would be the list of targeted email clients. There is a need to increase your email list for you to reach the most number of people in the market. The more effort you devote in expanding your email list, the more potential customers you can have in the long run. In return, this means expanding your business as a whole.

If you are a newbie, you may not have a concrete idea on how you can develop your email list. You have the option to buy or rent email lists that are widely offered these days. In some cases, you can resort to opt-in email lists that refer to those people who are willing to receive promotional emails from your end. These people are often those who have visited your official business website.

Campaign execution

Aside from the email list, you need to ensure that you are also well-equipped in the actual execution of the email marketing campaign. This is important so that the receivers will not treat your message as spam. Below are some easy to follow reminders that you can apply in executing your email marketing campaign.

  • As much as possible, ask for permission. Remember that not all people are fine with receiving unsolicited emails from strangers. Hence, it is always best to ask if the email owner is willing to receive emails or online newsletters; otherwise, they will consider your email as spam.
  • Explain why customers are getting emails from you. In every email you send, make sure you are explaining to the receivers why they are getting promotional emails from your company. In most cases, business owners use the phrase “you are receiving this email since you signed up at our site’s online newsletter.” This could remind them that they have actually allowed you to send updates and newsletters. This is also important so they would not get annoyed seeing your messages in their inbox.
  • Make your messages effective and focused. If an existing or potential customer indicated that they are more interested about your cookware products, you are making a trouble if you will send those updates about your camping gear products. They will most likely consider your email as mere spam, which only wastes your effort.
  • Be familiar with the regulations concerning email marketing. While there could no specific law about email marketing directly, there are certain state and federal regulations when it comes to sending emails. There is the CAN SPAM Act, which is a set of guidelines that all business owners using email marketing should be familiar with. So get the maximum benefits from email marketing by knowing how to do it right.