Three Strategies for Home Based Direct Sales

If you are struggling in your direct sales home based business you need strategies that will help you achieve your targeted sales goal. Successful home based entrepreneurs were able to generate hundreds of leads and grow rapidly because they have a system and they follow certain ways that were beneficial to the business.

Generating sales in home based business is a great challenge. Having the right direct sales platform posts a greater chance of succeeding and securing your company stability. Try to look into different kinds of these platforms, doing so may give you ideas on what to prioritize and focus on. A good system is very important together with your own personal blog or site that will help you market your home based direct selling business. The system I am referring to is a direct sales platform or software that makes online marketing much easier and faster. The system itself creates lead capture pages with an option form designed to build lists and your database of highly targeted leads. Top producers automate their lead generation, their traffic generation, and they automate the closing process of new reps joining their business every single day. And then to top things off, they make money out of every single person who does not join them in business.

Another strategy to consider would be using different social media networks, let’s face it this is now the life of almost everyone that has the access to the internet. Using different social medias will help you create your business funnel, this will allow you to gather more people and possible prospects that might be interested to join and be part of your business. This opens opportunity to gain loyal clients, this will provide you the chance to accumulate long term business partners and establish good business relationships. Consider consulting Internet marketing consultants for home business owners they have compiled virtually online marketing method and then train you how to implement it

Finally prioritize learning, always empower yourself with the right ideas, strategies, and skills that your business needs. Trial and error is part of it. Explore and be open to new ideas and all other possible solutions that the business will benefit from. Listen to other successful and experienced home based direct selling entrepreneurs, you can learn so much from them thus avoiding the common mistake patterns that they may have done while building their business.

Your 2020 Guide on How to Get the Most Out of Video Marketing

Video Content Marketing Trends & Tips
In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down.

From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience in order to improve brand awareness and boost leads and sales.

According to Wyzowl, a company that creates animated explainer footage, 83% of marketers say video helps them with lead generation, and 87% say it has increased traffic to their website.

Some other benefits include:

  • It’s good for SEO. If your stuff is compelling enough to attract views and shares, your Google search ranking can improve.
  • It’s a timesaver. It doesn’t take long to create short yet engaging clips in comparison to writing an article or blog.
  • It’s affordable. It can be more cost-effective to create a short clip vs. producing an ad or a blog.
  • It gets attention. People may scroll through written words, but most will at least give a glance to interesting footage.

As we head into 2020, here are three video content marketing trends you can expect to see going forward.

  1. Vertical videos. Just when everyone seemed to get the memo that horizontal filming is best, vertical videos come along! This is because consumers watch a lot of things on smartphones.

Instagram and Snapchat were the first to utilize vertical videos in Stories, and Instagram Television (IGTV) was next.

Even Netflix uses vertical digital marketing videos to showcase previews.

  1. Live streaming. This refers to anything that is recorded and broadcast in real time. People like to feel like they’re being spoken to directly and authentically, and live streaming is also a low-cost way to produce collateral.

We’ve seen more and more social platforms implement this functionality, including Instagram Live, Facebook Live, Twitter Live and LinkedIn for a select few.

  1. In-video shopping. So far, it seems to be largely clothing retailers who are leveraging this tactic. How it works: Users can click on a section of the screen (say, a skirt on a model) and be directed to the link to buy the item.

A recent survey by Brightcove revealed that 23% of consumers overall and 30% of Millennials want links that let them directly purchase a product.

Now that you’ve got an idea of what’s going to be popular in 2020, here are some ways to incorporate engaging footage into your campaigns this year.

  1. Use your landing pages.

A survey by marketing technology company Eyeview showed that video on landing pages can increase conversions by 86%. It’s a great way to increase search rankings, as Google’s algorithms are increasingly prioritizing websites with this type of content.

Other advantages: It can lead to more social shares, build trust and awareness and reduce bounce rate.

Shopify created an inspirational brand montage that lives on their homepage. It explains what they do, highlights different customers and announces they now support one million businesses.

  1. Blogs and articles.

Did you know blog posts can be just as valuable as a landing page? Think about filming your post instead of writing it (or do both), and you’ve easily increased the odds of that info reaching more visitors.

Moz, which is considered an SEO authority, found that showing a clip with blog images and text increased reach by 3X.

One of our clients, Financial Recovery Institute, uses it in a blog to tell a story.

  1. Emails and newsletters.

The digital marketing videos you create will depend on your objectives and goals. For example, are you announcing a new product, an event, or a course you want people to sign up for?

You could also use email to give people a sneak peek of longer footage on your website. Once you’ve decided what you’re promoting, you can begin shooting.

Something to note: There are over 30 major email clients, including Microsoft Outlook, Gmail, Yahoo Mail and Apple Mail. Some of them don’t support the requirements for using clips in emails.

Several of the popular email newsletter services like AWeber and MailChimp make it simple to share what you film by using a screen capture and linking the image to the original content.

That way, a user can just click on the image in the email and be directed to your clip. Want to learn more? Check out our recommended email newsletter providers.

  1. Social media platforms.

A solid social media strategy is essential, and you only need to glance at your Facebook, Twitter, Instagram or LinkedIn feed (and of course YouTube and Pinterest) to see how big a role video plays for companies.

Some formats you could shoot for social media include:

  • How-to guides
  • Q&As
  • Behind-the-scenes glimpses
  • Events
  • Interviews
  • Unboxings (if you have a physical product)

It’s important to remember that each social media platform has rules around how long your digital marketing videos can be. Here’s a quick reference guide:

  • Facebook allows you up to 240 minutes (though you probably wouldn’t want to use all that time),
  • Twitter provides 2 minutes and 20 seconds.
  • Instagram gives you one minute if shared as a post, 15 seconds as a story and up to 1 hour as a live or IGTV video.
  • LinkedIn has a 10-minute limit.
  • Snapchat allows 10 seconds.

Make sure your videos are optimized for each social media platform. Viewers on Instagram expect different things than those on Twitter, for example.

We can’t possibly cover every platform or video content marketing strategy out there, but I hope this has given you some ideas on how to use this valuable tool in 2020.

Remember: No matter what you’re creating or selling, it’s all about storytelling. It’s time to tell the most authentic and compelling stories you can about your products or services!

And if your organization needs help with social media marketing, it’s best to find a qualified service provider who understands the specific nuances of the different social channels and what works best on each.

It’s Time to Do Some Social Marketing

I don’t know if you’ve seen the member count for Facebook or Twitter lately, but it’s in the hundreds of millions and that means there are a lot of people out there you can directly contact with these tools. At first, it might seem a little silly. After all, most people use Facebook or Twitter to keep up with their friends, so they’re probably not keen on being recruited or marketed to. But, when you take into account the thousands if not millions of companies already using clever marketing tactics on the site, why shouldn’t we be able to do it too?

Some Rules to Keep in Mind

After some thorough research on the matter and a fair bit of trial and error myself, I can attest that there are a good number of regulations in place to minimize direct marketing of products to your fellow social marketers. What does this mean? It means not to be too invasive about what you do.

Facebook especially frowns on direct marketing between friends. It’s why they created Pages for businesses and their advertising platform. These tools are great by themselves in my opinion and if you have a business front to sell products through, I recommend setting up a page and using the advertising feature (if PPC is in your budget).

On the Twitter side of things, you’re going to find that there are far fewer regulations (though Twitter is working on fixing that). You can setup a Twitter profile that’s named “MLM Marketer” and you can directly approach people as leads, but you have to be careful because they are cracking down on anyone that tries to add hundreds of followers a day or that spams their feed repeatedly.

How I Would Use Social Networks

Social networks are a good chunk of work – I’ll admit it. You need to maintain a friend list, build a following, and offer them something useful so that they are willing to come on board.

But, with all that said, you can get quite a bit done with these tools. They are great for keeping in touch with your prospects or your existing business associates, since most people have a Facebook profile and a Twitter account (even those that don’t use them). Twitter is fantastic for sending mass updates to your followers – the people who are interested in what you have to offer.

Marketing with these tools directly may be a little tough, but even if all you do is keep in touch with your leads and fellow marketers, they are incredibly valuable tools that should be on your bookmark lists at all times.