Direct Mail Marketing in Political Campaigns

Many Americans love their country and they love the cities they live in. Occasionally our citizens find things that disturb them in their local area and they wish to take action. Sometimes they find that they butt heads against the establishment and therefore they wish to run for local political office.

Sometimes those that are within the establishment wish to change policy and they too will run for office. Incumbents like to stay in power and they will also run for office. With all these people running for office it can get quite competitive.

This means that political campaigns need to think ahead and try to find alternative forms of advertising besides signs on the corner, bumper stickers, cable TV ads, radio and door-to-door precinct walking. May I suggest more direct mail marketing? Sure, most politicians running for local office will send out postcards, surveys and brochures telling us how great they are and what they are going to do for us once we elect them.

What about using a direct-mail marketing coupon booklet? These booklets do not cost for a much to advertise in and many people read them. Since the cost is so low it makes sense to get in as many as they can so they can secure the votes they need to get themselves elected. There’s not much they’re going to be able to do if they’re not working from the inside unless they are huge campaign contributors. Please consider all this in 2006.