Car Washing and Direct Mail Marketing Discussed

One of the most common ways that carwash owners like to advertise their business in their local communities is to use direct mail marketing advertising in those little coupon booklets that are sent out. These work very good however, there are few things that you should consider.

First, you do not want to give away too much of a discount and then have all those people show up on a busy Saturday when you are already slammed with customers. Instead you want to make an offer where they have to come on a Monday to stare Wednesday to receive a discount. If the booklet of coupons comes to the home on a Thursday this is not so great for your business. But if it is delivered on a Monday with a big coupon discount, only to be used on Mon-Wed then this could be quite good.

Additionally, if the forecast is for heavy rains and you give away too much of a discount then the rain will stop and all of a sudden everyone will show up and want a carwash and the people who received a direct-mail marketing coupons will also show up at the same time and that is exactly what you do not want; more business.

I have talked to some carwash owners who at the last minute will pull their coupons in the coupon book because there is a huge forecast for rain the day they will be delivered and that means as soon as the weather clears everyone will be at their carwash anyway and therefore the coupon will not help their business only make matters worse because there will be too much business all at the same time. Please consider all this in 2006.