Your 2020 Guide on How to Get the Most Out of Video Marketing

Video Content Marketing Trends & Tips
In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down.

From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience in order to improve brand awareness and boost leads and sales.

According to Wyzowl, a company that creates animated explainer footage, 83% of marketers say video helps them with lead generation, and 87% say it has increased traffic to their website.

Some other benefits include:

  • It’s good for SEO. If your stuff is compelling enough to attract views and shares, your Google search ranking can improve.
  • It’s a timesaver. It doesn’t take long to create short yet engaging clips in comparison to writing an article or blog.
  • It’s affordable. It can be more cost-effective to create a short clip vs. producing an ad or a blog.
  • It gets attention. People may scroll through written words, but most will at least give a glance to interesting footage.

As we head into 2020, here are three video content marketing trends you can expect to see going forward.

  1. Vertical videos. Just when everyone seemed to get the memo that horizontal filming is best, vertical videos come along! This is because consumers watch a lot of things on smartphones.

Instagram and Snapchat were the first to utilize vertical videos in Stories, and Instagram Television (IGTV) was next.

Even Netflix uses vertical digital marketing videos to showcase previews.

  1. Live streaming. This refers to anything that is recorded and broadcast in real time. People like to feel like they’re being spoken to directly and authentically, and live streaming is also a low-cost way to produce collateral.

We’ve seen more and more social platforms implement this functionality, including Instagram Live, Facebook Live, Twitter Live and LinkedIn for a select few.

  1. In-video shopping. So far, it seems to be largely clothing retailers who are leveraging this tactic. How it works: Users can click on a section of the screen (say, a skirt on a model) and be directed to the link to buy the item.

A recent survey by Brightcove revealed that 23% of consumers overall and 30% of Millennials want links that let them directly purchase a product.

Now that you’ve got an idea of what’s going to be popular in 2020, here are some ways to incorporate engaging footage into your campaigns this year.

  1. Use your landing pages.

A survey by marketing technology company Eyeview showed that video on landing pages can increase conversions by 86%. It’s a great way to increase search rankings, as Google’s algorithms are increasingly prioritizing websites with this type of content.

Other advantages: It can lead to more social shares, build trust and awareness and reduce bounce rate.

Shopify created an inspirational brand montage that lives on their homepage. It explains what they do, highlights different customers and announces they now support one million businesses.

  1. Blogs and articles.

Did you know blog posts can be just as valuable as a landing page? Think about filming your post instead of writing it (or do both), and you’ve easily increased the odds of that info reaching more visitors.

Moz, which is considered an SEO authority, found that showing a clip with blog images and text increased reach by 3X.

One of our clients, Financial Recovery Institute, uses it in a blog to tell a story.

  1. Emails and newsletters.

The digital marketing videos you create will depend on your objectives and goals. For example, are you announcing a new product, an event, or a course you want people to sign up for?

You could also use email to give people a sneak peek of longer footage on your website. Once you’ve decided what you’re promoting, you can begin shooting.

Something to note: There are over 30 major email clients, including Microsoft Outlook, Gmail, Yahoo Mail and Apple Mail. Some of them don’t support the requirements for using clips in emails.

Several of the popular email newsletter services like AWeber and MailChimp make it simple to share what you film by using a screen capture and linking the image to the original content.

That way, a user can just click on the image in the email and be directed to your clip. Want to learn more? Check out our recommended email newsletter providers.

  1. Social media platforms.

A solid social media strategy is essential, and you only need to glance at your Facebook, Twitter, Instagram or LinkedIn feed (and of course YouTube and Pinterest) to see how big a role video plays for companies.

Some formats you could shoot for social media include:

  • How-to guides
  • Q&As
  • Behind-the-scenes glimpses
  • Events
  • Interviews
  • Unboxings (if you have a physical product)

It’s important to remember that each social media platform has rules around how long your digital marketing videos can be. Here’s a quick reference guide:

  • Facebook allows you up to 240 minutes (though you probably wouldn’t want to use all that time),
  • Twitter provides 2 minutes and 20 seconds.
  • Instagram gives you one minute if shared as a post, 15 seconds as a story and up to 1 hour as a live or IGTV video.
  • LinkedIn has a 10-minute limit.
  • Snapchat allows 10 seconds.

Make sure your videos are optimized for each social media platform. Viewers on Instagram expect different things than those on Twitter, for example.

We can’t possibly cover every platform or video content marketing strategy out there, but I hope this has given you some ideas on how to use this valuable tool in 2020.

Remember: No matter what you’re creating or selling, it’s all about storytelling. It’s time to tell the most authentic and compelling stories you can about your products or services!

And if your organization needs help with social media marketing, it’s best to find a qualified service provider who understands the specific nuances of the different social channels and what works best on each.

Direct Marketing Tips for Enhanced Business Experience

Direct marketing is a kind of sales where the customers are approached by the advertisers directly with their products and services. Some of the most common forms of the marketing include emails, telephone calls, leaflets, catalogs, coupons and brochures etc. In order to be successful the companies involved in direct marketing may need to use very effective and compelling strategies. Here are a few direct marketing tips which could be useful.

Customers are the main aspect of any business. So it is of utmost importance to keep them with good customer service. This will lead to proactive customers which lead to enhanced business and loyalty. You should also have the ability to anticipate things. For example, when a particular customer is ready to buy the products you have to know why the product will be useful for that particular customer. You should be able to convince the customer of its benefits. You should also be able to know why they are interested to buy the products when the same is available with the competitors.

When communicating with your target audience you have to use excellent presentation facts, choose your words carefully and build a rapport with an informal tone. This will help you to get closer to the audience and present your information in a better way. A simple way to enhance your business is to have a simple and easy brand name. It has to be pronounceable and free of any negative connotation too.

This helps the customers to remember it often and also suggest it to other interested customers. Another important fact is presence. You have to be present in the market always. While some companies come and go on a temporary basis people should be aware of your regular and continuous presence to generate interest in your company and products. For more information on direct mail check out offline arbitrage.

Direct Mail Marketing to get a New Skateboard Park in Town

Business retailers and the public are often against skateboard parks and yet a skateboard park will mean less skateboarders breaking the law and causing problems in shopping centers. It also means less cost and security guards to chase them away. It will also alleviate the cost of police who are often called because of the skateboarders.

Skateboard parks makes sense but it is hard to gain public support and therefore one of the best things skateboard park planners need to do is to send out direct-mail marketing campaigns to the local citizenry and public to explain the new skateboard park proposal.

Additionally, the skateboarders themselves and their parents may volunteer their time to help get an initiative on the ballot, lobby local politicians or even show up at City Hall for the planning commission meeting. With public support a new skateboard park in town is possible and feasible and it will eliminate many problems.

This is why I recommend direct-mail marketing advertising in those little coupon book packages that are sent out to people in various zip codes. If the public within a 15 mile radius gets these little cards explaining the skateboard park, then you will watch your support for the project grow and then your town can finally have a skateboard park.